9521 Shellie Rd, Suite 13, Jax FL

(904) 516-0913

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Counseling can provide a safe space to discuss feelings and learn ways to cope with life's changes.

We Are OPEN!

We Are Providing Virtual Counseling And In Office Counseling!

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Click here to read how we are keeping you and your kids safe during Covid -19



Why We Do What We Do...

We want to create a world where kids have the confidence to accept themselves and be happy. We want to see kids who boldly embrace their unique qualities and life experiences so that they can positively shape our world.  We want to see kids recognize the limitless power that exists within them to create anything that they can imagine! 

About Our Clients Who Receive Counseling

         We define creative, gifted and high-performing children as children who enjoy expressing themselves through the arts, academics or in other ways.  We believe that every child has unique talents, skills or other characteristics that they may choose to share with the world!

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The Creatives

Creatives are kids and teens who are skilled in expressing themselves through the arts. They can be self critical at times and have difficulty verbalizing their thoughts and feelings to others.

Click here to learn more about Creatives


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The Academically Talented

Academically Talented kids and teens express themselves through their intellect.  They exceed academically but can struggle with new challenges and have difficulty asking for help.

    Click here to learn more about the Academically Talented


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The Free-Spirited

Free-Spirited kids and teens knowingly (or unknowingly) follow their intuition.  They may seem unmotivated or unfocused to others but can access the skills they need to be successful by further developing their confidence and self value.

Click here to learn more about the Free-Spirited



Take The Office Tour

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The Therapist

ERICA WHITFIELD, MACP, LMHC, BC-TMH

MASTERS IN COUNSELING PSYCHOLOGY,    LICENSED MENTAL HEALTH COUNSELOR,   CERTIFIED THERAPEUTIC ART LIFE COACH, BOARD CERTIFIED TELEMENTAL HEALTH PROFESSIONAL,    QUALIFIED SUPERVISOR FOR REGISTERED INTERNS 

email:[email protected]

Click here to watch Ms Erica's welcome video.

Erica has over 10 years of experience working with children and adolescents and is the Founder of Positive Development.

"When kids feel accepted for who they already are, it is then that they can grow.  I started Positive Development to create a space where all kids feel like they can be accepted but most importantly, a place where kids can learn to accept themselves.”  

As a past high-performing student throughout her academic career in private school and public magnet school settings, Erica is uniquely positioned to understand and address the challenges faced by gifted and high-performing kids.  

Erica combines expressive therapies such as art and writing with evidenced based therapeutic modalities such as cognitive behavioral therapy, solution focused therapy and positive psychology to help children and adolescents transition during difficult life adjustments, form healthier relationships, manage stress, perform better in school and find internal motivation to pursue their talents.  She specializes in providing strengths based counseling and has helped hundreds of youth unleash their capabilities, transform obstacles into opportunities and find healthy ways to express their energy and creativity.  

Erica graduated from the University of North Florida with a Master’s Degree in Counseling Psychology. She has served on the boards of the Northeast Florida Mental Health Counselors Association  and the Florida Mental Health Counselors Association and is an active board member Family Foundations.  She has experience providing therapy with local community organizations that have helped over 150,000 families through mental health counseling.  Erica also has extensive experience working within the Full Service Schools Program, a United Way initiative, that has connected thousands of students to a critical range of therapeutic, health and social services.  She has a great deal of enthusiasm when it comes to inspiring others to realize their potential. Erica believes in the importance of self acceptance and the role this plays in positive  change. 

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MEET OUR COUNSELING INTERN TEAM!

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MATTHEW HOOD, B.S. 

Pursuing Masters Degree in Clinical Mental Health Counseling   

University of North Florida

Click here to watch Matthew's welcome video!


     

                                                            


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DESIREE BUGGS, B.S.                    

Pursuing Masters Degree in Clinical Psychology   

Capella University  

Click here to watch Desiree's welcome video!




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SYDNEY WEINREB, B.S.             

Pursuing Masters Degree in Clinical Mental Health Counseling   

University of North Florida

Click here to watch Sydney's welcome video!




Client Reviews:

"Calm, peaceful environment. Friendly staff makes everyone feel safe!"

 - A.A.

"Thank you Positive Development for not only being there for our daughter but our entire family. Thank you for being with us in crisis, helping us to build resilience, and your continued guidance with ongoing mental wellness."

-Deborah M.

"Erica really makes us feel like we are being listened too and heard --both myself and my daughter. She helps us better understand, communicate, and share."

-Sam G.

"Erica has been very kind and caring to my daughter. My daughter enjoys going to her sessions and her mindset has improved  tremendously!"

                                                                                                                                     - Kendra M.

"My children have a new appreciation for Family Therapy. They do not fear it and realize it is essential for healthy people as well as those suffering from trauma". 

- Jennifer P.

"Matt has always been willing to work with us and has been a great help to my son. He is probably the only person that has been able to get him to talk about his mental health. He is very patient and we appreciate his help though all of the tough times we have had recently. He never seems to judge us and is very kind and patient with my family." 

- Sara S.

                                                                                                                              Privacy Policy




Office Hours Availability

Monday:

10:00 am-7:00 pm

Tuesday:

10:00 am-7:00 pm

Wednesday:

10:00 am-7:00 pm

Thursday:

10:00 am-7:00 pm

Friday:

10:00 am-7:00 pm

Saturday:

Appointment Only

Sunday:

Closed

Contact Me